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This week I had a difficult time getting responses from individuals on Twitter to get an interview, although just today I did get a response from Paul Kim, the VP of Marketing at Mozilla. I have e-mailed him a few questions and should hear back very soon, so that is exciting. I did have the opportunity to have an email conversation with Aaron Wall, CEO of SEObook.com. A brief history of the company, as listed on the website is as follows:

The site offers marketing tips, search analysis, online business tips, and general commentary on the evolution of the web.
Launched in 2003, we have one of the oldest standing SEO sites that is still regularly updated. The site originally was designed as a blog that offered DIY SEO tips and helped sell the leading SEO ebook, which had sold well over $1,000,000 in volume.
Search is the most powerful marketing medium ever created because it is demand driven. We don't see that changing anytime soon, and we help our clients leverage search to grow their businesses to their full potential.

Aaron Wall currently has 7,289 followers, and it is obvious from his posts that he uses Twitter very often with regards to marketing his company. I asked the following questions in an e-mail to Aaron.

When did you begin using Twitter for your business?

In 2007, but it has picked up steam in the past year or so, as Twitter continues to grow.

Is Twitter a part of your overall marketing plan?

Yes, Twitter, Facebook, and LinkedIn are all an important part of our marketing plan. They provide a medium for us to speak on our area of expertise, and to reach a large group of people we wouldn't have access to. We also see a large amount of our website traffic coming from Twitter, as the link to the site is listed on my page.

How often do you update your page?

I update the page very often, and I work hard to answer any questions in a very timely manner.

Looking ahead, do you seem Twitter as something that will continue to grow?

I think the "idea" of Twitter will continue to grow, but it may be through other social networking sites, or someone may come along with a better Twitter.